Jaguar Land Rover accelerates Electrification in the UK!

Jaguar Land Rover has revealed plans to increase UK production of electrified vehicles!

Jaguar Land Rover have revealed plans to manufacture a range of new electrified vehicles at its manufacturing plant in Castle Bromwich, UK. The announcement is the next significant step in delivering on the company’s commitment to offer customers electrified options for all new Jaguar and Land Rover models from 2020. The first new electric car to be produced at the plant will be Jaguar’s flagship luxury saloon, the XJ. The choice of business leaders, celebrities, politicians and royalty for over five decades and through eight generations of production, the XJ is designed, engineered and manufactured in the UK and has been exported to more than 120 countries.

The Chief Executive Officer of Jaguar Land Rover, Prof. Dr. Ralf Speth said that: “The future of mobility is electric and, as a visionary British company, we are committed to making our next generation of zero-emission vehicles in the UK.”

The news was confirmed to workers at Castle Bromwich as production of the current XJ came to an end. Credited with pioneering a range of industry-first innovations during its 50 years of production, the new XJ will build on the characteristics synonymous with its predecessors - beautiful design, intelligent performance and revered luxury. The new all-electric model will be created by the same expert team of designers and product development specialists responsible for delivering the world’s first premium electric SUV and 2019 World Car of the Year, the Jaguar I-PACE.

Jaguar Electrification Image.png (3.26 MB)

This exciting announcement also safeguards several thousand jobs in the UK with investment in new and existing facilities. The new Battery Assembly Centre at Hams Hall will be the most innovative and technologically advanced in the UK with an installed capacity of 150,000 units. Together with the Wolverhampton Engine Manufacturing Centre, these facilities will power the next generation of Jaguar and Land Rover models.

There will also be an extensive transformation of Castle Bromwich which is to become the UK’s first premium electrified vehicle plant will be the most significant in the plant’s history. Later this month, work will begin to commence the installation of all-new facilities and technologies required to support Jaguar Land Rover’s next-generation production architecture that enables flexible production of clean efficient diesel and petrol vehicles alongside full electric and hybrid models.

The expansion of Jaguar Land Rover’s electrified vehicle line up will see customers offered even more exciting choices of vehicles to suit their lifestyles and as they make their commitment to electric car manufacturing in the UK, it calls on government and industry to work together to bring giga-scale battery production to the country saying that “Affordability will only be achieved if we make batteries here in the UK, close to vehicle production”.

The increase of electric cars by Jaguar Land Rover is fantastic news for the UK car industry; let us know your thoughts on our social media channels!


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