#ProjectEDWARD Becoming A Reality

Please support #ProjectEDWARD by signing the pledge.

What is #ProjectEDWARD?
E.D.W.A.R.D stands for European Day Without A Road Death, with this comes the aim of the annual project which is to have a day without fatalities on Europe’s roads. This project is supported by drivers across the continent, plus very generous public and private sector partners. This year, it is being held today, on the 21st September.

What are the problems faced on the road today?
Drivers are unwittingly or sometimes knowingly putting other road users at risk in so many ways, perhaps by speeding, drink-driving, not wearing a seatbelt, using the phone while driving, using vehicles they have not kept roadworthy, parking their cars on bicycle lanes, blocking pedestrian crossings, not turning on their lights or engaging in risky manoeuvres.
But it’s not just drivers who are at fault. Many cyclists and pedestrians increase their risk levels by choosing to ignore the rules or look for risky shortcuts.

What can you do to support #ProjectEdward?
We want all road-users to think about the risks they may face on their travels regardless of the transport you’ve decided to take, such as ‘is there a safer crossing area to use rather than walking across a busy main road?’ or ‘Is the phone call really that important that I need to pick it up now whilst I’m driving?’.
Secondly, we want all of you to sign the pledge which states that you make a promise to do the following:
  • Remind my family, friends and colleagues to take extra care on the roads.
  • Put my lights on for safety.
  • Drive as safely as I can and follow the rules when behind the wheel or riding a motorbike or bicycle.
  • Be extra vigilant and attentive to the needs of pedestrians, cyclists, children, older people and horse riders.
  • Drive at speeds that are both legal and safe.
  • Carry out proper safety checks on my tyres.
  • Pay close attention when driving near schools, and where there are lots of children.
  • Never drive after drinking alcohol or taking drugs/medicines that could impair safety.
  • Look as far ahead as possible and not tailgate other drivers
  • Always wear my seat belt and ensure that everyone with me wears theirs.
  • Not use my mobile phone while driving.
  • Ensuring I am not distracted by anything inside or outside the car, or inside my head.
  • Set a good example for my passengers by driving calmly and safely.
So, in conclusion to this, please support and join the pledge today to make sure we have at least one day of the year accident-free.
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